--- title: Welcome to Frisch. Executive search, but not as you know it. --- [Skip to content](https://frischsearch.com/introduction#main-content) [![FS logo-May-20-2025-06-05-06-2751-PM](https://frischsearch.com/hs-fs/hubfs/FS%20logo-May-20-2025-06-05-06-2751-PM.png?width=331&height=152&name=FS%20logo-May-20-2025-06-05-06-2751-PM.png "FS logo-May-20-2025-06-05-06-2751-PM")](https://frischsearch.com/?hsLang=en) ## Stronger Leaders. Lasting Impact. Executive Search, built for growth & transformation. Designed for businesses that need leaders with new skills, experiences, and perspectives. ## At **Frisch Search**, we have **25+ years of experience** and have delivered **600+ placements.** Our integrated methodology is shaped by our experience and insights into how strategies, leadership styles, and hiring decisions evolve over time. Integrated Executive Search ![C&C-1](https://frischsearch.com/hs-fs/hubfs/C%26C-1.png?width=75&height=75&name=C%26C-1.png "C&C-1") **Context & Culture** Every search starts with a deep understanding of your business – its culture, strategy, and leadership needs. We immerse ourselves in your world to find leaders who truly fit and drive success. ![Search](https://frischsearch.com/hs-fs/hubfs/Search.png?width=75&height=75&name=Search.png "Search") **Executive Search** Our expert search team, leveraging searchsprint™ and AI, operates with agility and precision to deliver high-impact executive hires. With deep functional expertise and extensive networks, we unlock access to proven and emerging leadership talent. ![Assessment](https://frischsearch.com/hs-fs/hubfs/Assessment.png?width=75&height=75&name=Assessment.png "Assessment") **Leadership Assessment** Seasoned business psychologists rigorously assess candidates’ attitudes, aptitudes, and leadership potential, using Hogan® and Wave®, supporting you in making great hires with confidence. ![onboarding](https://frischsearch.com/hs-fs/hubfs/onboarding.png?width=75&height=75&name=onboarding.png "onboarding") **Onboarding & Coaching** Our tailored first 100-day onboarding and coaching program accelerates integration, helping new leaders deliver impact from day one. Expertise ### Functional Capability CEO Digital, Marketing & Tech People & Culture Finance  Operations Commercial  ### Sector Knowledge Hospitality & Leisure  Retail & Travel Lifestyle Brands Consumer Goods & Services Fintech, Tech & Digital B2B2C Innovators  ### Project Types Executive Search and Team Builds  Leadership Succession Leadership Assessment Coaching Mentoring Bespoke Talent Advisory **International Reach** **We bring a truly international perspective on consumer-centric sectors with a track record in partnering with clients across Europe, North America, and APAC.** ## Success Stories  ![001-nike-logos-swoosh-black](https://frischsearch.com/hs-fs/hubfs/001-nike-logos-swoosh-black.webp?width=107&height=60&name=001-nike-logos-swoosh-black.webp "001-nike-logos-swoosh-black") When Nike built Apparel, Retail and Category Management capability, we supported the business with 50+ placements in Europe, North America and APAC. Nike’s global revenues quadrupled during the time we worked with them. 8 of our placements rose to VP/SVP positions, and another 8 progressed to key global roles at Nike’s HQ in Portland/OR. 2 of our placements moved to hold senior leadership roles in China. ![starbucks-1](https://frischsearch.com/hs-fs/hubfs/starbucks-1.png?width=94&height=60&name=starbucks-1.png "starbucks-1") When Starbucks transitioned to a new operating model, we assisted in building regional and market leadership teams in Europe. We made 9 placements in 2 years, including the Regional VPs for People/HR, Store Design, Development and Marketing. We also worked with Starbucks, placing leadership talent in the emerging consumer products organisation. ![VFcorp](https://frischsearch.com/hs-fs/hubfs/VFcorp.png?width=60&height=60&name=VFcorp.png "VFcorp") VF Corp’s revenues grew from $7.6bn to $12bn in the time we worked with them. We placed 34 leaders with The North Face, Vans, and Timberland, including 3 executives who have risen to Regional or Global senior leadership positions. 7 of the executives we placed stayed with the group for 7+ years. We supported VF Corp. when they built strategic go-to-market capabilities. We also placed Senior Directors and Vice Presidents in Commercial, Marketing, and Product leadership roles. Leadership Team and Board ![dn1](https://frischsearch.com/hs-fs/hubfs/dn1.png?width=424&height=446&name=dn1.png) **David Nobbs CEO** - 20 years in consulting & search - UK, EMEA, US and APAC - Managing Partner in last 3 firms - Client-side experience with FTSE 100 ![carolabw](https://frischsearch.com/hs-fs/hubfs/carolabw.jpg?width=450&height=446&name=carolabw.jpg) **Carola Frisch Founder** - 25+ years in consulting & search - EMEA, US & APAC - Top-tier firms and founded and built Frisch Associates   ![katie](https://frischsearch.com/hs-fs/hubfs/katie.jpg?width=446&height=446&name=katie.jpg) **Katie Edwards-Jones Assessment Director** - Chartered psychologist and assessment expert with 15 years of experience - MSC in Sport and Performance Psychology and Occupational Psychology  - Hogan® and Wave™ Accredited - Leads in-depth assessments supporting clients with hiring decisions, succession planning and talent development.   - C-Suite and emerging leadership experience David Leigh Sam Page Shonagh Primrose Alex Ayin **CFO** - 35 years experience supporting SMEs to scale and exit - M&A specialist - Advisor to the business for over 15 years **Board Advisor ** - Sam brings a rare mix of deep tech expertise, entrepreneurial thinking, and creative vision,  all rooted in a track record of building standout businesses - He founded 7Dots 16 years ago,  now an award-winning digital innovation agency of 40+ specialists delivering exceptional digital experiences that drive growth  - He’s also the co-founder of DealCraft.AI, a cutting-edge AI-powered B2B platform, a trustee of the Kingston Charitable Foundation, and a board advisor to multiple scale-ups and tech ventures - With a career that began in digital consulting and evolved into CTO roles and business leadership, Sam brings a unique perspective at the intersection of AI, technology, digital CX, and innovation **Board Advisor** - With a career spanning Tesco.com, Little Dish, and most recently Wylde Market(where she is COO), Shonagh has a track record of helping businesses grow from the ground up. - Her background as a strategy consultant, combined with deep expertise in business finance and angel fundraising, makes her an ideal partner as we scale. - She’s also an Executive Coach to CEOs and C-suite leaders, and will be helping us strengthen our coaching offer while contributing to key client projects where her insight will be invaluable.   **Board Advisor ** - Founder of Elite Team Tactics, a high-performance newsletter and training company for CEOs and Founders - Began his career began with Virgin, before he helped build Social Chain alongside Steven Bartlett - He later supported rapid growth at The Hut Group, and most recently serves as Director of Growth at Wiser Experts Clare Illes (UK) Tara Ballarotto (UK) Theresa Fuchs-Santiago (USA) Abby Nelberg (UK) Tanja Bey (Germany) Stephen Buchanan (UK) **Associate Onboarding & Coaching Director ** - 25 years industry experience with BSKYB, Orange, Melia Hotels, ONO telco and DMGT - Qualified and ICF accredited Executive Coach - Practitioner in Brain and Behavioural Change (Applied Neuroscience training) - Hogan Psychometric Assessment Trained User **Associate Onboarding & Coaching Director** - Ex Apple inc. and Ralph Lauren - Exec Coach – Browne University **Associate Coaching Director ** - 20 years experience in Executive Search in Europe and North America - Certified Executive Leadership & Career Coach  **Associate Research & Delivery Director** - 10+ years experience in Executive Search - Experience partnering with FTSE 100, FTSE 250, Small Cap, PE-backed and privately owned businesses - C-Suite and. C-suite succession projects - Expertise across industrial, Services, Consumer, Leisure, Food & Beverage, Hospitality, Retail, Luxury Goods, Media & Telecoms and Technology. **Associate Research & Delivery Director** - 12+ years experience in Executive Search - Deep international experience across Europe - Expertise across consumer sectors working on C-suite and C-1 projects  **Associate Research & Delivery Director** - 25 years experience in Executive Search - Expertise across all consumer sectors  - Extensive track record working in US, Europe and APAC regions  Let's build your future leadership teams together. ![001-nike-logos-swoosh-black](https://frischsearch.com/hs-fs/hubfs/001-nike-logos-swoosh-black.webp?width=100&height=56&name=001-nike-logos-swoosh-black.webp) ![brompton-logo](https://frischsearch.com/hubfs/brompton-logo.svg) ![starbucks-1](https://frischsearch.com/hs-fs/hubfs/starbucks-1.png?width=100&height=64&name=starbucks-1.png) ![seasalt](https://frischsearch.com/hs-fs/hubfs/seasalt.png?width=100&height=66&name=seasalt.png) ![kfc_head_logo](https://frischsearch.com/hubfs/kfc_head_logo.svg) ![gymshark-logo-1](https://frischsearch.com/hs-fs/hubfs/gymshark-logo-1.png?width=100&height=65&name=gymshark-logo-1.png) [Book discovery call](mailto:maria@frischsearch.com) [linkedin-in icon](https://www.linkedin.com/company/frisch-search/) [![fsemailsignature-1](https://frischsearch.com/hs-fs/hubfs/fsemailsignature-1.png?width=65&height=30&name=fsemailsignature-1.png "fsemailsignature-1")](https://www.frischsearch.com?hsLang=en) Frisch Search is a trading name of Frisch Associates Limited.  Company No. 03339132  London SW1Y 4BP. Our privacy policy is [here](https://146116157.hs-sites-eu1.com/frisch-privacy-policy?hsLang=en) and our DEIB statement is [here](https://146116157.hs-sites-eu1.com/frisch-deib-statement?hsLang=en) [linkedin-in icon](https://www.linkedin.com/company/frisch-search/) **Our Blog:** [The Leadership Shift](https://2fn2wh.share-eu1.hsforms.com/2H6YXarbLTYu9ZCSM1IWFFw) [Newsletter & Blog](https://2fn2wh.share-eu1.hsforms.com/2H6YXarbLTYu9ZCSM1IWFFw) Copyright © 2025 - Frisch Associates Limited