Here are 5 top questions you might want to ask when you are hiring your next CMO
Can you share a campaign or strategy where you successfully connected brand purpose with consumer behaviour to drive growth?
Why ask this? Consumers seek brands with clear values, so the CMO must align marketing with authentic purpose. (Deloitte)
How have you leveraged AI and data analytics to personalise marketing and improve customer experience?
Why ask this? Data-driven marketing is critical to stand out in competitive UK markets. This shows the executive's tech-savviness. (Gartner)
Describe a time when you had to pivot your marketing strategy due to shifting consumer trends What was your approach?
Why ask this: The ability to adapt quickly is key in fast-changing consumer environments, especially post-pandemic is becoming more and more important. (McKinsey)
How do you ensure cross-functional collaboration between marketing, sales, and product teams to deliver cohesive customer experiences?
Why ask this: Influencing, stakeholder management and integration across teams drives consistency and maximises impact on the consumer journey. (Harvard Business Review)
What’s your approach to building a diverse and inclusive marketing team that resonates with the UK’s multicultural consumer base?
Why ask this. Diversity in marketing teams (and all teams for that matter) leads to better business performance, cultural insights and campaign relevance from a martketing perspective. (McKinsey)