Executive Search for iconic consumer lifestyle brands in high growth and transformation

Consumer lifestyle brands today compete with agility, consumer-centricity and differentiated distribution across all channels. Our candidate engagement model evaluates and guides executives with a focus on the mindset and capabilities required in this new leadership context.

Placements with 3 clients who we have worked with for 10+ years
Other happy clients
0 +
Average years tenure of the executives we have placed

We are passionate about supporting our clients and candidates in today’s disrupted and fast-paced business world. We have built SearchSprint®, an agile search process to reach, identify and profile large and diverse talent pools.

Functions and Roles

With over 20 years’ experience, we have developed an extensive network of executives and track not only today’s established leaders, but also the emerging leaders of tomorrow.

General Management

President/VP EMEA
Divisional GM
Country/Market Managing Director


Chief Brand Officer
VP/Director of Marketing
Brand Director


Chief Commercial Officer
VP/Director Wholesale, Retail, eCommerce
Regional/Country Commercial Director


Design Director
VP Merchandising
VP/Director of Apparel, Footwear, Accessories

HR/Talent Acquisition

VP/Director HR EMEA
HR Business Partner
Director Talent Acquisition EMEA


No two clients have the same requirements, so we don’t offer the same solutions; we create the right ones. We partner with our clients and tailor our service to their requirements; working flexibly alongside in-house teams to complement them in areas where we can bring expertise.


Frisch Search have placed leaders who create business growth and development in new locations, categories and distribution channels. We know the business capabilities that drive the growth of consumer lifestyle brands today and recognise the leadership profiles that deliver success.

Executive Search for iconic consumer lifestyle brands in high growth and transformation

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©2020, Frisch Search. All rights reserved.

When Nike built Apparel, Retail and Category Management capability we supported them with 50+ placements in Europe and Asia.

8 of our placements rose to VP/SVP positions and another 8 progressed to key global roles at Nike’s HQ in Portland/OR. 2 of our placements hold senior leadership roles in China today.

Nike’s global revenues quadrupled since we started working with them. 9 of our placements are still with the company and have an average tenure of 18 years.


When Starbucks transitioned to a new operating model, we assisted in building market leadership teams in Europe. We made 9 placements in a period of 2 years, including the Regional VP’s for Store Design, Development, Marketing and HR.

We also worked with Starbucks placing leadership talent in the emerging consumer products organisation.


VF Corp’s revenues have grown from $7.6bn to $12bn since we started working with them in 2008. We are proud to be a preferred partner.

We have placed 28 leaders with The North FaceVans, and Timberland, including 3 executives who have risen to Regional or Global Brand President roles.

7 of the executives we placed have been with the group for 7+ years. We supported VF Corp. when they built strategic go-to-market capabilities. We also placed Senior Directors and Vice Presidents in Commercial, Marketing, and Product leadership roles.

Frisch Search

At Frisch Search, we place leaders who create and lead business growth and development in new geographies, categories, and distribution channels.

  • We understand the business capabilities that drive the growth of consumer lifestyle brands and recognise the leadership profiles that deliver success.
  • We have an extensive network of executives and track not only today’s established leaders, but also the emerging leaders of tomorrow.
  • We understand the structures and cultures of the brands in our industry sectors and are highly skilled in assessing and delivering strong cultural fit.


Lifestyle/Fashion (36%)

Sporting Goods/Outdoor (27%)

Entertainment/Media/Tech (22%)

Travel/Leisure/Food Retail (15%)


General Management (19%)

Marketing & Brand Management (17%)

Retail/Customer Experience (16%)

HR & Talent Acquisition (14%)

Commercial (13%)

Product Creation, Management & Merchandising (13%)

Finance, Research/Insight, Strategy, and Biz Dev. (8%)

  • More often today, brands need to build new capabilities and expertise and organisations are shifting their mindset. Paying close attention to how much newness the client organisation can cope with is a critical part of our work.
  • Our client partnerships are strong; we commit for the long run and the tenure of the executives we place is well above industry standards.
  • It’s personal: We make a commitment to our clients to help them make the best hires; and a promise to our candidates to represent them professionally and truthfully.
  • 36% of the executives we have placed are female; we would love it to be 50% and will do whatever it takes to find, represent and champion emerging and established female executives until we reach equality.

The mission of Frisch Search is to deliver on the Culture, Diversity and Leadership needs of our clients, and to be a partner to our candidates throughout their career.

The candidates we place have an exceptionally high tenure and career progression with our clients. Our focus is on supporting businesses in times of high-growth and transformation and we routinely deliver hires in newly created roles, functions and markets.

Frisch Search placed 50+ established and emerging leaders with Nike in a period when the business grew from $1bn to $16bn in annual revenues and the organisation built apparel, retail and category management capabilities. Five of the leaders we placed have had a tenure of 20+ years, and another seven of 15+ years. We assisted Starbucks in building market leadership teams in Europe when the company transitioned to a new operating model, placing 9 senior leaders in less than two years.

Modern Leadership: Businesses are evolving from a primarily strategy-driven, analytical, highly structured and financial performance-focused mindset to purpose-driven and values-led leadership.

Now, creativity and innovation are the competitive advantage and human values inspire a collaborative, agile and resilient work environment that embraces change.

The Modern Leadership platform and community:

  • Help leaders and organisations discover the values, mindset and behaviours that will drive transformation and growth in their business.
  • Define the new standard of leadership and offers a framework where values-led leadership is recognised, measured and rewarded for the success it delivers.
  • In response to the emerging new leadership standard, we have aligned the methodology, structure and capabilities of Frisch Search to remain a credible partner to their clients and candidates in times of such rapid, accelerating, disruptive and radical change.
  • We have redesigned our client engagement and candidate sourcing and evaluation approach
  • We utilise digital channels and platforms to maximise our reach but keep our relationships and communications personal and human.
  • We work with an agile and collaborative candidate identification and engagement process.
  • We have an extensive network in the functions and sectors we work in. We also contribute to and immerse ourselves in the diversity communities and cultures. This enables us to connect with and place exceptional talent – people who are often missed by conventional candidate sourcing efforts.
  • Our Emerging Leaders programme enables us to connect with the next generation of leaders.
Frisch Search

Privacy Policy

Frisch Search is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified or when you are sending us your personal details or CV/Resume, then you can be assured that it will only be used in accordance with this privacy statement.

Frisch Search may change this policy by updating this page, therefore you should check back from time to time to ensure that you are happy with any changes.

How does Frisch Search collect your information?

We may collect your information through some of the following ways:

What type of personal information will Frisch Search collect about you?

In addition to personal details such as your name, address, email and telephone numbers, Frisch Search may also collect and keep some of the following information about you:

  • Details of your career to date
  • Personal, remuneration, contractual notice period details
  • Details of when you have been in contact with Frisch Search by digital, telephone or conventional communication
  • Any other information from which we can identify you or that is available in the public domain

What does Frisch Search use your personal information for?

We will treat all your information as private and confidential (although we reserve the right to disclose this information in certain circumstances, as set out below).

We confirm that any of your information will be held securely and in accordance with the registration that we have with the Data Commissioner’s Office, as well as any other relevant data protection or privacy legislation. The types of uses we will make of your personal information shall include the following:

  • We retain your personal information, preferences and details of our communication with you in order to represent you, keep you informed and to keep in touch. Please note: we will never share any of your information with a client or third party without your prior consent
  • Comply with our legal obligations
  • Enforce or apply our terms and conditions and other agreements; or to protect the rights, property, or safety of Frisch Search our clients or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction

We may hold your information on third party cloud-based data storage, CRM or file sharing systems. We require that all third parties we interact with treat your information as carefully and confidentially as we do and that all are fully compliant with the new GDPR regulations set out in 2018.

We will meet our obligations to provide the police or any other regulatory or government authority investigating suspected illegal activities with your personal information or any other information we obtain about you.

You agree to us using your information for any of the purposes outlined in this privacy policy and you confirm that you do not and will not consider any of these purposes as a breach of any of your rights under the Privacy and Electronic Communications (EC Directive) Regulations 2018.

We will not keep your information processed by us for any purpose or purposes for longer than is necessary. Under data protection legislation you have the right to access information held about you.

Google Analytics and Cookies

When someone visits our websites (frischsearch.com; searchsprint.com; transformationleadership.com) we use a third-party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.

Frisch Search may at times use other cookies to better the users experience while visiting the website.

If you would like to restrict the use of cookies you can control this in your Internet browser. Links to advice on how to do this for the most popular Internet browsers are provided below for convenience and will be available for the Internet browser of your choice either online or via the software help (normally available via key F1).

If at any point you no longer wish us to hold your personal information or you would like to speak to our Data Controller, please email Carola Frisch (carola@frischsearch.com).

Diversity and Inclusion Statement

We are passionate about delivering diverse and balanced shortlists of exceptional candidates, promoting diversity and equality in the leadership teams and supporting our clients in achieving positive change and competitive advantage.

We champion diversity and inclusion through Modern Leadership https://modernleadership.net/ – a platform we have created to build a community of progressively minded established and emerging leaders and leadership experts.

Modern Leadership is teaching us how leadership is changing, recognising the growing importance of human values-led leadership, especially with regard to diversity and inclusion, sustainability, social justice, workplace change and business transformation.

Modern Leaders believe that fluid communication and collaboration in diverse teams create better ideas and thinking, agility and a deeper connection with employees, consumers, business partners and investors.

Frisch Search have developed a new approach to how we identify, engage and represent candidates that is values-driven and assesses and predicts the mindset and behaviours of executives as well as the working environment and culture they will foster and thrive in.

Our clients and candidates have access to our Modern Leadership community.  Here, they can find inspiration, curated content, networking opportunities and learn how to better engage in conversation about the values that drive business success and value.

Executive Search for us is deeply personal.  We care about the work we do and about the people we work with.  We are mindful that being assessed and evaluated is sometimes uncomfortable and unsettling and we do everything we can to ensure that our candidates feel heard, seen and valued and are treated with dignity and respect.  We build relationships with candidates that allow them to speak openly and ask difficult questions and we frequently ask for feedback.

We passionately present our clients’ diversity and inclusion efforts and commitments and believe in the collective ownership of building diverse leadership teams.  We show candidates the diverse makeup of the teams they would be part of.  We guarantee careful, yet clear communication so that there is no inference that there may be an intention to advantage or disadvantage any group/person.  We make every effort to explain the search criteria – the skills, experience and ability required, and make sure that all candidates have a positive experience and are reassured of our and our clients’ commitments.

At the start of a search we assess the diversity of the entire candidate pool in the respective function, market and domain.

Of course, we make sure that we understand and comply with diversity and inclusion policy, regulation and legislation in the markets and territories we work in.

Our talent network is highly diverse across cultural and socioeconomic background, nationality, gender, sexual orientation, age and disability.

We stay connected and nurture our ecosystem through active immersion and community engagement, continuous learning and training.  We participate in debates, forums and events and make sure we understand new emerging tools, solutions.

Frisch Search was founded and is led by Carola Frisch.  Carola is a leadership expert and has created Modern Leadership, advocating the shift towards a new human values-led leadership standard and a regular contributor and speaker at industry events, conferences and forums.

Carola is a Fellow member of the RSA, an organisation in the forefront of significant social impact that envisages a world where everyone is able to participate in creating a better future.  She also is an active supporter of the One Better World Collective, a non-profit organisation with a 10-year strategy to equip people everywhere to act upon the UN’s Sustainable Development Goals and Agenda 2030.

In more than two decades, Carola has built and led diverse teams in terms of age, ethnicity, social background, nationality and cultural and socioeconomic backgrounds.

The firm has a strong track record in delivering diverse leadership placements.

Frisch Search